In times of rapidly increasing market dynamics and of increasing competition from new players in these markets innovation is key. In order to secure profitable and sustainable growth it is a crucial measure to acquire or start-up new businesses beyond and adjacent to existing businesses. However, to startup a new business in larger companies within the frame of corporate routines and protocols can be very challenging. It is protracted and tortuous work to break down megatrends into meaningful business cases, analyse value chains, identify internal competences and gaps, find partners and potential customers, form sound business models, implement realistic business plans, organize resources, align with all stake holders and finally get board approval for the budget and resources needed. Welcome to the world of intrapreneurship!