Social media should be part of the overall marketing efforts no matter if you are a B2C or B2B company. It should be viewed as an additional element of an integrated marketing campaign, which can provide a great opportunity to increase awareness, generate buzz, customer loyalty and acquire potential new customers.
With the iPad you can play back the ebook in .epub or .pdf format. epub. is somewhat more convenient to use here, since it allows you to change the font size easily and also gives you access to many useful additional features that Apple supplies via the iBooks app.
You can use the .mobi format or .pdf format for you Kindle. The .mobi option is somewhat more convenient to use, since it allows you to change the font size easily and also gives you access to many useful additional features that Amazon supplies via your Kindle device.
There are several providers of software for your smartphone or tablet that will enable you to read digital books on your device. Simply search the relevant app stores for the app that meets your requirements.